Cookie Usage Policy
In this privacy statement, the terms “Trakm8”, “we”, “us”, “our” refers to Trakm8 Limited (company number 04415597) who may be acting both as a Data Controller in relation to the data we collect or hold about you and/or as a Data Processor.
Trakm8’s registered office is at 4 Roman Park, Roman Way, Coleshill, West Midlands, B46 1HG.
Updates to this Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.
You should re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
What are cookies?
Cookies and tracking technologies are used by many websites. They help us to provide you with a smoother user experience, for example, by recognising computers that have visited our websites previously, remembering your preferences, identifying popular articles, and arranging the content as appropriately as possible. Some cookies also help you to move around our websites, use their features and improve your user journey.
Cookies are small data files that are placed on your computer or mobile device when you visit a website, mobile app or use an online platform. Cookies are widely used by online service providers to facilitate and help to make the interaction between users and websites, mobile apps and online platforms faster and easier, as well as to provide reporting information.
Third party cookies enable third party features or functionality to be provided on or through the Website and/or App and/or Platform (e.g. like embedded video and analytics). The parties that set these third-party cookies can recognise your computer or device both when it visits a Trakm8 website and/or App and/or Platform and when it visits certain other websites, apps, or platforms.
You can find more general information about cookies at:
https://www.google.com/policies/technologies/cookies/
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognise or track visitors to a website and/or mobile app and/or platform. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites and/or App and/or platform. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Why do we use cookies?
Our site uses cookies, pixels and tags, as almost all websites do, to help provide you with the best possible experience.
Some cookies are required for technical reasons in order for our Websites and/or App and/or platform to operate, and we refer to these as “essential” or “strictly necessary” cookies.
Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites and/or App and/or Platform. Third parties serve cookies through our Websites and/or App and/or Platform for analytics and other purposes. This is described in more detail below.
Our cookies help us:
- Make our website work as you’d expect
- Improve the speed/security of the site
- Analyse how visitors interact with our website, allowing us to continuously improve our website
- Make our marketing and advertising more efficient
- Allow you to share pages with social networks like Facebook
More about our Cookies
Website
Chat function
Crisp
We use the Chat functionality provided by Crisp
This allows us to quickly connect customers to our agents and to respond to customers enquiries during and outside of office hours.
Further information can be found at:
https://crisp.chat/en/privacy/
Interactive Content
Outgrow
We use features from Outgrow to deliver interactive content such as Savings or ROI Calculators and quizzes.
Outgrow sets a single cookie related to compliance with data protection legislation
For more information please refer to:
https://outgrow.co/privacy-policy/
Payment Processors
Stripe
We use Stripe as our payment gateway. A number of cookies are used for anti-fraud purposes when a customer purchases from our store. For more information please refer to:
https://stripe.com/cookies-policy/legal
Video Content
Vimeo
We use Vimeo to provide videos on some pages of our website. For more information, please refer to:
https://vimeo.com/cookie_policy
Website Analytics
We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us how people reached this site (e.g. from a search engine) and whether they have been here before.
We use the following 3rd party analytics packages:
- Google Analytics
- Pardot
- Bing
- Lucky Orange
Google Analytics
We make use of Google Analytics, a web analytics service provided by Google, Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will generally be transmitted to and stored by Google on servers in the United States.
In case of activation of the IP anonymisation, Google will truncate / anonymise the last octet of your IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA, where it will be abbreviated. At the request of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Your IP address will not be associated with other Google data.
You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. In addition, you can prevent Google’s collection and use of the data (cookies and IP address), as well as the processing of this data by Google, by downloading and installing the browser plug-in available from the following link:
https://tools.google.com/dlpage/gaoptout?hl=en-GB
Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking). Further information concerning the terms and conditions of use and data privacy can be found at
http://www.google.com/analytics/terms/gb.html or at https://policies.google.com/?hl=gb&gl=de
Microsoft / Bing
You can also make choices about the collection and use of your data by Microsoft. You can control your personal data that Microsoft has obtained, and exercise your data protection rights, by contacting Microsoft or using various tools they provide. In some cases, your ability to access or control your personal data will be limited, as required or permitted by applicable law. How you can access or control your personal data will also depend on which products you use. For example, you can:
- Control the use of your data for interest-based advertising from Microsoft by visiting their opt-out page.
- Choose whether you wish to receive promotional emails, SMS messages, telephone calls and post/mail from Microsoft.
- Access and clear some of your data through the Microsoft privacy dashboard.
Not all personal data processed by Microsoft can be accessed or controlled via the tools above. If you want to access or control personal data processed by Microsoft that is not available via the tools above or directly through the Microsoft products you use, you can always contact Microsoft at the address in the How to contact us section or by using their web form.
Lucky Orange
Lucky Orange is a tool used by website owners to help identify problems customers are having on their site and improve your experience. We go to great lengths to provide tools that help limit sensitive data about you from being transmitted and stored on our servers.
https://help.luckyorange.com/article/173-what-cookies-does-lucky-orange-set
Tracking via Lucky Orange can be disabled via their website:
https://www.luckyorange.com/privacy.php
Note that this will disable Lucky Orange tracking across ALL websites which means that for some sites, functions such as chat may stop functioning
We use Facebook Page Insights to monitor our Facebook Pages and to unlock additional insights about Facebook members who visit or interact with our Page
We use the Facebook pixel on our website to unlock additional insights about Facebook members interacting with our website, Facebook Page and advertisements.
By using the Facebook pixel on our website, Facebook is informed of your visit to our website when you log in or visit Facebook itself.
Standard Contractual Clauses will apply to personal data that is transferred via the Services from the UK to Facebook.
The data collected about you is anonymous and Trakm8 are not provided with the identity of the users at any stage. However, the data is stored and processed by Facebook so that it can be linked to the respective user profile and used by Facebook for its own market research and advertising purposes.
Facebook’s processing of the data is governed by Facebooks Data Usage Policy. Accordingly, general instructions on how to display Facebook ads, in the Facebook Data Usage Policy: https://www.facebook.com/policy.php
For specific information and details about the Facebook pixel and how it works, please visit the Facebook Help Center: https://www.facebook.com/business/help/651294705016616
You may object to data collection by the Facebook pixel and use of your data by Facebook by visiting the page set up by Facebook and following the instructions on how to set up use-based advertising: https://www.facebook.com/settings?tab=ads
We use the LinkedIn tag on our website to unlock additional insights about members of LinkedIn who interact with our website.
The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor’s browser until they delete the cookie or the cookie expires.
Each time you access one of our pages that use LinkedIn’s features; a connection is established to a LinkedIn server. LinkedIn is informed that you have visited our website with your IP address. With the help of the LinkedIn Insight Tag we are able to analyse the success of our campaigns within the LinkedIn platform or determine target groups for them based on the interaction of the users with our website.
Standard Contractual Clauses will apply to personal data that is transferred via the Services from the UK to LinkedIn.
If you are registered with LinkedIn, it is possible for LinkedIn to associate your interaction with our online services with your user account.
You can permanently opt out via this link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
For more information on the LinkedIn Privacy Policy, go to https://www.linkedin.com/legal/privacy-policy
Email Analytics
Pardot (Salesforce)
Pardot cookies track visitor and prospect activities on our website and landing pages by setting cookies on users’ web browsers. Cookies are configured to remember preferences, such as form fields, when a visitor returns to our site.
Pardot also sets a cookie for logged-in users to maintain the session and to remember table filters.
Pardot sets first-party cookies for tracking purposes and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry.
Pardot cookies do not store personally identifying information, but rather a unique identifier only.
For more information, please refer to:
https://help.salesforce.com/articleView?id=pardot_basics_cookies.htm&type=5
SendGrid (Twilio)
We use SendGrid to send email messages. We may place single pixel gifs, also known as web beacons, in emails to enable us to recognise when an email is opened or certain links are clicked. These technologies record email address, IP address, date, and time associated with each open and click for a campaign.
Use of SendGrid may involve the transfer of personal data to the US. Where that is the case, these transfers utilise the approved Standard Contractual Clauses
Survey Monkey
We use Survey Monkey to send surveys and similar. We may place single pixel gifs in emails to enable us to recognise when an email is opened or certain links are clicked. These technologies record email address, IP address, date, and time associated with each open and click for a campaign.
Use of Survey Monkey may involve the transfer of personal data to the US. Where that is the case, these transfers utilise the approved Standard Contractual Clauses
Targeted Advertising
We use the Facebook pixel to ensure our Facebook ads are displayed to Facebook users who have shown an interest in our website or who have specific characteristics (e. g. interests in certain topics or products determined by the websites visited) that indicate our products and services will be of potential interest to them. By taking this approach, we aim to ensure that ads are only displayed to users who are interested in our information and services.
Using the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called “conversion tracking”).
By using the Facebook pixel on our website, Facebook is informed of your visit to our website when you log in or visit Facebook itself.
Standard Contractual Clauses will apply to personal data that is transferred via the Services from the UK to Facebook.
The data collected about you is anonymous and Trakm8 are not provided with the identity of the users at any stage. However, the data is stored and processed by Facebook so that it can be linked to the respective user profile and used by Facebook for its own market research and advertising purposes.
Facebook’s processing of the data is governed by Facebooks Data Usage Policy: https://www.facebook.com/policy.php
You may object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set what kind of ads you see on Facebook, you can go to the page set up by Facebook and follow the instructions on how to set up use-based advertising: https://www.facebook.com/settings?tab=ads
The settings are platform-independent, i. e. they are applied to all devices, such as desktop computers or mobile devices.
You may also object to the use of cookies for measuring range and advertising purposes via the Network Advertising Initiative’s deactivation page ( https://optout.networkadvertising.org/ ) and additionally via the US website ( https://www.aboutads.info/choices ) or the European website ( https://www.youronlinechoices.com/uk/your-ad-choices/ ).
We use the LinkedIn Insight Tag to ensure our LinkedIn ads are displayed to LinkedIn users who have shown an interest in our website or who have specific characteristics (e. g. interests in certain topics or products determined by the websites visited) that indicate our products and services will be of potential interest to them. By taking this approach, we aim to ensure that ads are only displayed to users who are interested in our information and services.
Using the LinkedIn tag, we can also track the effectiveness of LinkedIn ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a LinkedIn ad (so-called “conversion tracking”).
The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor’s browser until they delete the cookie or the cookie expires.
Each time you access one of our pages that use LinkedIn’s features; a connection is established to a LinkedIn server. LinkedIn is informed that you have visited our website with your IP address. With the help of the LinkedIn Insight Tag we are able to analyse the success of our campaigns within the LinkedIn platform or determine target groups for them based on the interaction of the users with our website.
Standard Contractual Clauses will apply to personal data that is transferred via the Services from the UK to LinkedIn.
If you are registered with LinkedIn, it is possible for LinkedIn to associate your interaction with our online services with your user account.
You can permanently opt out via this link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
For more information on the LinkedIn Privacy Policy, go to https://www.linkedin.com/legal/privacy-policy
Full Cookie Listing
NECESSARY COOKIES
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Provider | Cookie | Purpose | Expiry | Type | Data sent to |
| Trakm8.com | CookieConsent | Stores the user’s cookie consent state for the current domain | 1 year | HTTP | Ireland |
| Outgrow | OG_GDPR_COOKIE | This cookie is related to data protection compliance. This is used to see if a user has accepted the cookie policy or not. | Session | HTTP | |
| Crisp.co | crisp-client socket | Required so that the Crisp Chat works and is able to restore a visitor message history. Without those cookies, the customer would have a new chat session every time he switches to a new page, trigger messages would fire multiple times, and the chatbox would behave erratically. | 1 day | HTTP | |
| Crisp.co | crisp-client session | Required so that the Crisp Chat works and is able to restore a visitor message history. Without those cookies, the customer would have a new chat session every time he switches to a new page, trigger messages would fire multiple times,and the chatbox would behave erratically. | 6 months | HTTP | |
| doubleclick.net | test_cookie | Used to check if the user’s browser supports cookies. | 1 day | HTTP | United States |
| Google.com | _GRECAPTCHA | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 179 days | HTTP | United States |
| google.com | rc::a | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Persistent | HTML | United States |
| google.com | rc::b | This cookie is used to distinguish between humans and bots. | Session | HTML | United States |
| google.com | rc::c | This cookie is used to distinguish between humans and bots. | Session | HTML | United States |
| Trakm8.com | _GRECAPTCHA | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Persistent | HTML | Ireland |
| m.stripe.com | M | Determines the device used to access the website. This allows the website to be formatted accordingly. | 2 years | HTTP | United States |
| Trakm8.com | __stripe_mid | This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information. | 1 year | HTTP | Ireland |
| Trakm8.com | __stripe_sid | This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information. | 1 day | HTTP | Ireland |
| Vimeo.com | __cf_bm | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 1 day | HTTP | United States |
PREFERENCE COOKIES
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
| Provider | Cookie | Purpose | Expiry | Type | Data sent to |
| ads.linkedin.com | lang [x2] | Remembers the user’s selected language version of a website | Session | HTTP | United States |
STATISTIC COOKIES
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
| Provider | Cookie | Purpose | Expiry | Type | Data sent to |
| Trakm8.com | __lotl | Collects data on the user’s navigation and behaviour on the website. This is used to compile statistical reports and heatmaps for the website owner. | 179 days | HTTP | Ireland |
| Trakm8.com | _lo_v | Collects data on the user’s navigation and behaviour on the website. This is used to compile statistical reports and heatmaps for the website owner. | 1 year | HTTP | Ireland |
| Trakm8.com | _lorid | Collects data on the user’s navigation and behaviour on the website. This is used to compile statistical reports and heatmaps for the website owner. | 1 day | HTTP | Ireland |
| Trakm8.com | _gd# | Pending | Session | HTTP | Ireland |
| Trakm8.com | _dc_gtm_UA-# | Used by Google Tag Manager to control the loading of a Google Analytics script tag. | 1 day | HTTP | Ireland |
| Trakm8.com | _ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | HTTP | Ireland |
| Trakm8.com | _gid | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day | HTTP | Ireland |
| Trakm8.com | lo_session | Collects data on the user’s navigation and behaviour on the website. This is used to compile statistical reports and heatmaps for the website owner. | Persistent | HTML | Ireland |
| Trakm8.com | _lo_uid | Collects data on the user’s navigation and behaviour on the website. This is used to compile statistical reports and heatmaps for the website owner. | 2 years | HTTP | Ireland |
| LinkedIn.com | AnalyticsSyncHistory | Used in connection with data-synchronization with third-party analysis service. | 29 days | HTTP | United States |
MARKETING COOKIES
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
| Provider | Cookie | Purpose | Expiry | Type | Data sent to |
| trakm8.com | _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months | HTTP | Ireland |
| Linkedin.com | bcookie | Used by the social networking service, LinkedIn, for tracking the use of embedded services | 2 years | HTTP | United States |
| Linkedin.com | bscookie | Used by the social networking service, LinkedIn, for tracking the use of embedded services | 2 years | HTTP | United States |
| doubleclick.net | IDE | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | 1 year | HTTP | United States |
| Linkedin.com | lang | Set by LinkedIn when a web page contains an embedded “Follow us” panel | Session | HTTP | United States |
| Linkedin.com | li_gc | Used to store consent of guests regarding the use of cookies for non-essential purposes | 2 years | HTTP | United States |
| Linkedin.com | lidc | Used by the social networking service, LinkedIn, for tracking the use of embedded services | 1 day | HTTP | United States |
| pardot.com | lpv# | Used in context with behavioural tracking by the website. The cookie registers the user’s behaviour and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open. | 1 day | HTTP | United States |
| Linkedin.com | UserMatchHistory | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | 29 days | HTTP | United States |
| marketing.trakm8.com | visitor_id# | Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes. | 10 years | HTTP | Ireland |
| pardot.com | visitor_id# | Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes. | 10 years | HTTP | France |
| trakm8.com | visitor_id# | Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes. | 10 years | HTTP | Ireland |
| marketing.trakm8.com | visitor_id#-hash | Used to encrypt and contain visitor data. This is necessary for the security of the user data | 10 years | HTTP | Ireland |
| pardot.com | visitor_id#-hash | Used to encrypt and contain visitor data. This is necessary for the security of the user data | 10 years | HTTP | France |
| trakm8.com | visitor_id#-hash | Used to encrypt and contain visitor data. This is necessary for the security of the user data | 10 years | HTTP | Ireland |
Cookies that we may set when you access one of our service portals
Insight
| Provider | Cookie | Purpose | Expiry | Type | Data sent to |
| .mytrakm8.com | serviceWorkerReset | Session | HTTP | N/A |
SWIFT
| Provider | Cookie | Purpose | Expiry | Type | Data sent to |
| swift.trakm8.net | PHPSESSID | Store the logged in user’s username and a 128bit encrypted key. This information is required to allow a user to stay logged in to a web site without needing to submit their username and password for each page visited. Without this cookie, a user is unable to proceed to areas of the web site that require authenticated access. | Session | ||
| swift.trakm8.net | mobile | 1 day | |||
| .trakm8.net | _gat | ||||
| .trakm8.net | _gid | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day | ||
| .trakm8.net | _ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 year | ||
| window_id |
Prime
| Provider | Cookie | Purpose | Expiry | Type | Data sent to |
| .trakm8.net | _gid | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day | ||
| .trakm8.net | _ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 year |
Spoton Web
| Provider | Cookie | Purpose | Expiry | Type | Data sent to |
| swift.trakm8.net | PHPSESSID | Store the logged in user’s username and a 128bit encrypted key. This information is required to allow a user to stay logged in to a web site without needing to submit their username and password for each page visited. Without this cookie, a user is unable to proceed to areas of the web site that require authenticated access. | Session | ||
| swift.trakm8.net | mobile | 1 day | |||
| .trakm8.net | _gat | ||||
| .trakm8.net | _gid | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day | ||
| .trakm8.net | _ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 year | ||
| window_id |
Turning Cookies Off
You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of a large proportion of the world’s websites (including ours) as cookies are a standard part of most modern websites.
The links below provide information on disabling cookies in the most common internet browsers:
Managing Cookies in Google Chrome
Managing Cookies in Mozilla Firefox
Managing Cookies in Microsoft Explorer
For other internet browsers, please refer to the relevant product documentation or website.
The following links provide information on limiting the use of advertising cookies on your PC.
EU based Network Advertising Initiative: Your Online Choices
US based Digital Advertising Alliance: https://www.Aboutads.info/choices or Network Advertising Initiative: http://www.networkadvertising.org/choices
Remember: turning off behavioural advertising does NOT mean that there will no more advertising appearing during your use of the internet. However, the advertising that you do see is likely to be less relevant to your interests.
Trakm8 Group Cookie Notice – Issue 1.8